We work with partners in industry, government, communities, and the field
to design services and their ecosystems.

The lab began as an interdisciplinary design lab that brought HCI and service design together across academic fields, and it has grown into the Transdisciplinary Design Lab, which works from real problems with partners outside the university, such as companies, local governments, residents, and cooperatives. Our theoretical lenses are service-dominant logic (S-D logic), which holds that value is not delivered by firms but co-created by the people who bring their knowledge and skills together, and HCI, which designs and evaluates the interaction between people and technology. Our methods are human-centred design (HCD) and qualitative research. Our subjects range widely, from robots entering care and hospital settings, blockchains entering local communities, and generative AI entering professional work, to spaceports arriving in rural regions and resources discarded in developing countries. What they share is the view that acceptance and value are decided not by the nature of a technology or material but by institutions (rules, customs, and meanings).