About
How we think
Origin of the name
During its years at the Faculty of Global and Science Studies, Yamaguchi University, and the Faculty of Design, Kyushu University, the lab worked as an interdisciplinary design lab that brought HCI and service design together across fields. As the research accumulated, it became clear that the questions originate in the field rather than inside academia, and that answering them requires working with partners outside the university, such as companies, local governments, residents, and cooperatives. To express the move beyond the space between disciplines (inter) toward problem-driven collaboration with partners in industry, government, communities, and the field (trans), the lab took the name Transdisciplinary Design Lab when it moved to Keio University SFC in 2026.
Theoretical lenses
We use two lenses. Service-dominant logic (S-D logic) holds that value is not delivered by firms but co-created by the people who bring their knowledge and skills together, and it gives us a framework for reading the field through the concepts of resources, institutions, and service ecosystems. HCI (human-computer interaction) gives us methods and an accumulated body of knowledge for designing and evaluating the interaction between people and technology. With the former we ask what becomes value and what becomes waste or a barrier, and with the latter we ask how to design the space between people and technology.
Methods
Our methods are human-centred design (HCD) and qualitative research. We capture the institutions of the field (rules, customs, and meanings) through semi-structured interviews and observation, interpret them through reflexive thematic analysis and qualitative content analysis, translate them into personas, journeys, blueprints, and ecosystem maps, and iterate between prototyping and evaluation. When we use generative AI in analysis, we keep an audit trail of independent runs, quotation matching, and line-by-line adjudication by the author.
Subjects
Our subjects range widely, from robots entering care and hospital settings, blockchains entering local communities, and generative AI entering professional work, to infrastructure such as spaceports arriving in rural regions and the redefinition of resources discarded by industries in developing countries. What they share is the view that acceptance and value are decided not by the nature of a technology or material but by institutions (rules, customs, and meanings), and the stance of addressing this through qualitative fieldwork and design intervention.
Director
- Name
- Satoru Tokuhisa
- Position
- Professor, Faculty of Environment and Information Studies, Keio University; member of the Graduate School of Media and Governance (since 1 September 2026)
- Career
- He received his Ph.D. in Media and Governance from Keio University in 2007. He served as Project Assistant Professor at Keio SFC (2007–2009), Project Lecturer at Keio Media Design (2009–2014), Associate at Takram (2014–2016), Associate Professor at the Faculty of Global and Science Studies, Yamaguchi University (2015–2019), and Associate Professor at the Faculty of Design, Kyushu University (2019–2026), before taking up his current position.
- Expertise
- His fields are service design, HCI (human-computer interaction), and innovation management. His theoretical foundations are S-D logic, institutional theory, human-centred design, and effectuation.
- Accreditation and awards
- He is an Accredited Service Design Master of the Service Design Network (2022–2024, the first in Japan) and received the Education 2.0 Outstanding Leadership Award (2023). His work has been accepted at SIGGRAPH, CHI, and TEI and recognized at the Japan Media Arts Festival, among others.
- Practice
- He co-founded a business producing an alcoholic beverage from coconut juice (2014–2022; shares transferred in 2022) and served as CXO of a financial media service (2013–2019). Since 2019 he has continued to support new-business and service design organizations at large companies.
- Links
- researchmap / ORCID / Google Scholar / Personal site dangkang.com
Policies
Education
Undergraduates aim to present at domestic conferences, master’s students at international conferences, and doctoral students in journals. Students learn to carry out interview design, qualitative analysis, prototyping, and evaluation with their own hands.
Operation
The weekly seminar centers on reading groups and project meetings.
Collaboration
In joint research with companies and governments, we set out the rights to re-analyze data and the scope of secondary use covered by consent in the contract from the start.
External funding and joint research (under the university’s name)
Competitive grants, foundation grants, and joint research, contract research, and technical guidance with companies and governments are listed from the most recent.
| Period | Organization | Program / type | Project | Role |
|---|---|---|---|---|
| 2026/08〜2027/07 | Suntory Foundation | Research grant "Frontiers of Scholarship" | Building a Value Study of Discards from the Global South | Principal investigator |
| 2025/10〜2026/05 | 株式会社NTTデータMSE | 技術指導 | イノベーション・マネージメントおよびサービス・デザインに関する技術的指導 | Principal investigator |
| 2025/04〜2028/03 | Japan Society for the Promotion of Science | Grants-in-Aid for Scientific Research Grant-in-Aid for Scientific Research (B) | Research on projection exhibition support design that enables shared experiences in museums | Co-investigator |
| 2025/04〜2027/03 | 九州大学 | 人社系学際融合プログラム | グローバルサウスの社会課題解決を目的とする現地リソースに基づく製品開発・普及手法の構築と評価 | Principal investigator |
| 2024/10〜2025/03 | ブリヂストン | 共同研究 | 共創テーマ(潜在ニーズ) 創出事業 | Co-investigator |
| 2024/06〜2025/02 | 株式会社NTTデータMSE | 技術指導 | イノベーション・マネージメントおよびサービス・デザインに関する技術的指導 | Principal investigator |
| 2023/07〜2026/03 | 日本学術振興会 | 科学研究費補助金 挑戦的研究(萌芽) | 地方自治体活性化を目的としたweb3の思想にもとづくサービスデザイン手法の構築と評価 | Principal investigator |
| 2023/06〜2024/02 | 株式会社NTTデータMSE | 技術指導 | イノベーション・マネージメントおよびサービス・デザインに関する技術的指導 | Principal investigator |
| 2022/11〜2023/03 | 株式会社NTTデータMSE | 技術指導 | イノベーション・マネージメントおよびサービス・デザインに関する技術的指導 | Principal investigator |
| 2022/04〜2025/03 | 日本学術振興会 | 科学研究費助成事業 基盤研究(B) | 博物館での親子の協働体験を支援するARを用いたコンテンツデザインの研究 | Co-investigator |
| 2019/10〜2020/03 | 日本電気株式会社 | 技術指導 | サービスデザインフレームワークの構築および評価に関する技術的指導 | Principal investigator |
| 2018/10〜2019/01 | 日本電気株式会社 | Joint research | 未来のサービスデザインワークショッププロジェクト | Principal investigator |
| 2017/07〜2018/03 | 山口市 | Contract research | 新山口駅北地区拠点施設におけるパブリックデザインおよび施設運用に関する研究調査業務 | Principal investigator |
| 2016/07〜2017/03 | 凸版印刷株式会社 | Contract research | オープンスペース展示用試作UIシステムの設計指導、並びに、実地検証実験の実験設計、実験指導および実験結果の分析 | Principal investigator |
| 2016/04〜2019/03 | 日本学術振興会 | 科学研究費補助金 若手研究B | 地方・中小企業向けデザイン・ドリブン・イノベーション・フレームワークのデザイン | Principal investigator |
| 2015/12〜2016/03 | 山口市 | Contract research | シンポジウム(地方から起こすイノベーション)の企画・運営 | Principal investigator |
| 2015/11〜2016/03 | 凸版印刷株式会社 | Contract research | オープンスペースコンテンツ展示用試作UIシステムの設計 | Principal investigator |
| 2014/04〜2016/03 | 日本学術振興会 | 科学研究費補助金 挑戦的萌芽研究 | 博物館の展示学習のためのスタンプナビのデザイン | Co-investigator |
| 2013/04〜2014/02 | 公共財団法人日本科学協会 | 笹川科学研究助成 | ソーシャルリバースイノベーションを目的としたプロダクト/サービスデザインのためのデータベースの構築 | Principal investigator |
| 2009/07〜2010/03 | 情報処理推進機構 | 未踏IT人材発掘・育成事業 | 携帯動画自動装飾システムにおける装飾エンジンの開発 | Co-investigator |
| 2009/04〜2011/03 | Japan Society for the Promotion of Science | Grants-in-Aid for Scientific Research Grant-in-Aid for Young Scientists (B) | Development of a Design Method to Support Children in Learning Creative Activities | Principal investigator |
| 2007/04〜2008/03 | 慶應義塾大学 | 森泰吉郎記念研究振興資金 | A Design Method for Creatio – Entertainment with Creation | Principal investigator |
| 2005/04〜2006/03 | 慶應義塾大学 | 森泰吉郎記念研究振興資金 | Design of Contents based on Ubiquitous Experience Circuit | Principal investigator |
| 2003/04〜2004/03 | 慶應義塾大学 | 森泰吉郎記念研究振興資金 | 身体感覚に基づく音・映像のリアルタイム処理の研究 | Principal investigator |
Access
The lab is in room 506 of the ι (iota) building at Keio University Shonan Fujisawa Campus (SFC).
ι506, Shonan Fujisawa Campus, 5322 Endo, Fujisawa, Kanagawa 252-0882, Japan
Take a bus from Shonandai Station (Odakyu Enoshima Line, Sotetsu Izumino Line, or Yokohama Municipal Subway) or from Tsujido Station (JR Tokaido Line). The location of the building is shown on the SFC campus map.